About Orient Electronics

Inspiring New Possibilities for a Healthier, Safer Future

For more than five decades, Orient Electronics has been engineering reliable home appliances for Pakistani families - built on technology leadership, research-led innovation, and a relentless quality-first culture.

Our Vision

New possibilities, every day.

We inspire our world to experience new possibilities through innovation and service excellence - for a healthier and safer future.

Our Mission

Reliable products, market leadership.

We commit to offering reliable products and services that achieve market leadership - maximising stakeholder value through constant innovation, a high-performance culture, and excellent consumer experiences.

Core Values

Quality first, always.

The principles behind every Orient product - lived daily across our teams, factories, and service network.

Quality First Innovation Efficiency User-Centric Employee Orientation Shared Results
The Orient Story

Engineered for life in Pakistan.

Orient Electronics is determined to enrich customers’ lives by providing technologically advanced consumer electronics - designed to enhance lifestyles and bring comfort and convenience into every home.

Innovation, research, and product development form the operational core of our business. We combine global technology trends with our own R&D to engineer features that match the needs of our target audience and the local climatic conditions across Pakistan’s regions - from the heat of Sindh to the winters of the north.

Enhanced performance, world-class manufacturing standards, and consumer satisfaction sit at the heart of how we design, build, and deliver every appliance.

Head Office & Manufacturing
26 KM Multan Road, Maraka, Lahore 54000, Punjab, Pakistan
50+
Years of Excellence
100+
Service Centres
Wide
Range of Home Appliances
Leadership

Voices from the Top

Direct messages from the people steering Orient Electronics today.

Ahmad Fazal - Managing Director, Orient Electronics
Zaeem Ahmad - Director, Orient Electronics
Homaeer Waheed - CEO, Orient Electronics
Ahmad Fazal - Managing Director, Orient Electronics

Ahmad Fazal

Managing Director

From the very beginning, our focus has been on quality, consistency, and earning the trust of our customers. What started as a vision has grown into a company that stands on strong values and long-term commitment.

Today, as we continue to expand and evolve, our goal remains the same, to deliver reliable, innovative solutions while strengthening our presence across markets.

With decades of progress behind us, we move forward with clarity, discipline, and a continued commitment to excellence.

Zaeem Ahmad - Director, Orient Electronics

Zaeem Ahmad

Director

At Orient, we are redefining what a modern home solutions brand should be.

Our focus goes beyond products. We are building a system of innovation, design, and performance that reflects how people live today. From advancing product development to rethinking how we present and deliver our offerings, every step is intentional.

We are continuously pushing boundaries, refining and improving to ensure that Orient stays ahead of changing expectations.

Rooted in decades of trust, the brand continues to advance with greater focus, agility, and a clear direction forward.

Homaeer Waheed - CEO, Orient Electronics

Homaeer Waheed

CEO

At Orient Electronics, our priority is execution excellence across every aspect of the business.

We are focused on delivering high-quality products through efficient operations, strong supply chain management, and continuous improvement in manufacturing and processes.

By aligning our teams, optimizing performance, and maintaining strict quality standards, we ensure that every product reflects the reliability and consistency our customers expect from Orient.

Our role is to translate strategy into results, efficiently, effectively, and at scale.

Comfort, convenience, and confidence in every home.

Explore the full range of Orient appliances engineered for Pakistani homes.